Partner with Dos Leches
Dos Leches is free, outdoor, all-ages music in Calgary's parks. Two to three thousand people spend an afternoon in a good mood, and none of them pay at a gate. Partners are how we keep it that way. You help us make these events better, and you reach a real Calgary audience without buying their attention.
The audience
ages 25 to 44 with families, and 2 to 70+ overall
87% travel in from outside the host neighbourhood · 45% arrive car-free
40% first-timers every event · 9,800+ on Instagram · zero incidents
Why it works for brands
People stay four to six hours, in a park, on a blanket, with their kids and their dogs. That's not a banner impression, it's an afternoon. The best partnerships add something real to the day: shade, water, samples, a family activity, a place to sit. Activation beats advertising here.
The rule that protects everyone: sponsorship never gates anything. We stay the host and the event stays free. Your brand shows up as "powered by" or "in partnership with," small and tasteful, never a co-headline.
Ways to partner
"Presented with" your name on all four to five events. Logo on the site, posters, and recap videos. Activation space at every event, and first refusal on next season.
Named on one event. Activation space on the day, logo on the event page and announcement posts, and a mention in the recap.
Put your name on a part of the event: the family zone, the dj stage, a water station, or bike valet. Naming and on-site presence in that zone.
For small local businesses. Your logo on the site and an event-day thank-you post.
Already in the room
We work with people who get it: Cold Garden, Waymark, Alcove, the Eau Claire Community Association, and CMLC. Sponsorship enables free access here. It never gates it or renames it.
Partner with us
Want the numbers in a deck, or ready to talk about a season? Email us and we'll send the details.
partner with us